Success Quote by Robert Iger

Corporate delight is rarely an emotion; it is a strategy. When Robert Iger says, "We're delighted to be working with Apple", he is performing the carefully choreographed warmth that modern media conglomerates use to make a distribution deal sound like a gift to the public. The line reads like a fan-forward announcement, but its real audience is investors, regulators, and rivals: Disney is signaling that it can still command premium partners and shape the terms of how entertainment moves through the world.

"New and innovative way" is the key piece of corporate Esperanto here. It promises novelty without committing to anything measurable, a useful vagueness in an industry where today's "innovation" can mean anything from a new streaming bundle to a slightly different windowing strategy. The phrase also borrows Apple's brand halo. By attaching Disney's "wildly popular shows" to Apple, Iger implies not just reach but prestige: this won't merely be available, it will be "experienced", sleekly and perhaps exclusively.

The subtext is about leverage and insulation. As legacy studios wrestle with cord-cutting, churn, and ballooning content costs, partnerships with platform giants offer stability and data access while keeping options open. Calling the shows "wildly popular" isn't just bragging; it's a reminder that Disney content is still must-have fuel for any ecosystem that wants daily engagement.

Even the word "fans" is doing quiet work. It reframes a commercial transaction as community service, inviting audiences to root for the alliance rather than scrutinize what it means for pricing, access, or yet another app on the home screen.