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Daily Inspiration Quote by Marc Jacobs

"We're developing things, but I don't know what we'll go with for the show, so I don't like to talk about it"

About this Quote

It’s a rare kind of candor in an era that treats every creative hiccup like content. Marc Jacobs isn’t just declining to share; he’s drawing a hard boundary around process, resisting the modern expectation that a fashion show should arrive pre-narrated, pre-marketed, and pre-digested months in advance.

The line is built on a productive tension: “We’re developing things” offers reassurance that the machine is running, while “I don’t know what we’ll go with” punctures the myth of the all-seeing auteur. That uncertainty isn’t weakness; it’s a subtle flex. In fashion, where certainty is often performed as power, admitting indecision signals a commitment to experimentation and editing. He’s also protecting the runway’s primary asset: surprise. If a show is a spectacle, spoilers dilute its impact.

“I don’t like to talk about it” reads less as coyness than as refusal of a specific cultural demand: the demand to make creativity legible before it’s ready. Designers are now expected to sell a storyline as much as clothes, and press cycles reward premature declarations. Jacobs’ stance pushes back against that economy, insisting that meaning can be discovered through making, not just messaging.

Context matters: Jacobs is a veteran of hype and backlash, a figure who’s been celebrated and dissected for decades. This quote suggests a creator choosing control over chatter, craft over preview, and the right to change his mind over the illusion of a perfectly planned vision.

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Marc Jacobs on Process and Secrecy in Fashion
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About the Author

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Marc Jacobs (born April 9, 1963) is a Designer from USA.

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