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Science Quote by Ian Jackson

"We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer"

About this Quote

A “portable handheld environment” is corporate futurism doing what it does best: turning a fairly straightforward product pitch into a promise of a whole world you can carry. Ian Jackson’s line is built to soothe two anxieties at once. First, the fear that “portable” means compromised: weaker hardware, smaller ambitions, a diluted version of the “real” console experience. Second, the fear that a new format means a new kind of customer relationship - higher prices, fewer features, more lock-in.

So he anchors the novelty to a brand catechism: “the same things you’ve always expected from PlayStation.” That phrase isn’t about innovation; it’s about continuity. It asks the audience to transfer trust from the living-room box to the handheld screen, to believe the logo is a guarantee of identity across platforms. The rhythm of the sentence is classic marketing triage: quality, versatility, value. Quality flatters the hardcore audience who wants performance and prestige. Versatility signals the broader lifestyle play - play anywhere, maybe do more than “just games,” a wink to multimedia ambitions that were especially loud in the mid-2000s console wars. “Great value to the consumer” is the catch-all salve for price skepticism, slipped in as if value is an intrinsic trait rather than an argument that has to be won at the register.

The subtext is competition: Nintendo’s long reign in handhelds and the rising threat of converged devices. Jackson, a scientist by title, is functioning here as a credibility amplifier: a technical voice vouching that the leap to portable won’t be a retreat. The intent isn’t to describe a product; it’s to pre-empt disappointment before anyone’s even held it.

Quote Details

TopicTechnology
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Citation Formats

APA Style (7th ed.)
Jackson, Ian. (2026, January 15). We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer. FixQuotes. https://fixquotes.com/quotes/were-going-to-create-a-portable-handheld-161950/

Chicago Style
Jackson, Ian. "We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/were-going-to-create-a-portable-handheld-161950/.

MLA Style (9th ed.)
"We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/were-going-to-create-a-portable-handheld-161950/. Accessed 8 Mar. 2026.

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About the Author

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Ian Jackson is a Scientist from England.

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