"We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well"
About this Quote
The subtext is strategic: CNN has to be both fast and meaningful without admitting that the market is pulling it toward spectacle. “Latest news” satisfies the dopamine of immediacy; “the biggest story of the day in depth” promises gravitas and ballast. Chung stitches those impulses together as if they naturally align, when the hidden tension in cable news is that speed often cannibalizes depth. Her line “as CNN does so well” is a gentle piece of reputational repair, a reminder to viewers (and perhaps executives) of the network’s self-image: serious, explanatory, above the fray.
Contextually, this reads like an era when cable news was sharpening its identity against both broadcast rivals and the rising appetite for personality-driven coverage. Chung positions CNN not as a loud opinion machine but as a service: tune in and be oriented. The pitch isn’t innovation; it’s a return to basics, offered with the calm insistence of someone who knows basics are easiest to lose when ratings pressure starts writing the editorial calendar.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Chung, Connie. (2026, January 17). We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well. FixQuotes. https://fixquotes.com/quotes/were-going-to-develop-what-we-want-to-do-is-to-67068/
Chicago Style
Chung, Connie. "We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/were-going-to-develop-what-we-want-to-do-is-to-67068/.
MLA Style (9th ed.)
"We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/were-going-to-develop-what-we-want-to-do-is-to-67068/. Accessed 4 Feb. 2026.
