"We're going to win Sunday. I guarantee it"
About this Quote
The context matters. Namath delivered the guarantee before Super Bowl III, with his Jets cast as underdogs against the heavily favored Colts. The power of the sentence is its simplicity: no caveats, no “if we execute,” no coach-speak. “We” pulls the whole roster into one voice, and “Sunday” nails the timeline to a single, televised moment when excuses expire. Then the kicker: “I guarantee it.” He doesn’t predict; he binds his own credibility to the outcome, converting reputation into collateral.
The subtext is part performance, part psychological warfare. To the Jets, it’s permission to play loose; fear becomes confidence because the leader has already absorbed the risk. To the Colts, it’s disrespect dressed as certainty, an invitation to tighten up under the weight of expectation. To the media, it’s a ready-made narrative that turns a game into a referendum on swagger.
When the Jets win, the quote becomes myth: a proof-of-concept for the modern sports celebrity who understands that winning the story can be a precondition for winning the game.
Quote Details
| Topic | Victory |
|---|---|
| Source | Joe Namath — pre–Super Bowl III guarantee (Jan 1969); quote recorded as "We're going to win Sunday. I guarantee it." (Wikiquote entry for Joe Namath) |
| Cite |
Citation Formats
APA Style (7th ed.)
Namath, Joe. (2026, January 15). We're going to win Sunday. I guarantee it. FixQuotes. https://fixquotes.com/quotes/were-going-to-win-sunday-i-guarantee-it-55744/
Chicago Style
Namath, Joe. "We're going to win Sunday. I guarantee it." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/were-going-to-win-sunday-i-guarantee-it-55744/.
MLA Style (9th ed.)
"We're going to win Sunday. I guarantee it." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/were-going-to-win-sunday-i-guarantee-it-55744/. Accessed 13 Feb. 2026.



