"We're not programming to conservatives. We're just not eliminating their point of view"
About this Quote
Ailes frames fairness as a corrective, not a bias: the genius of the line is how it smuggles ideology in under the banner of inclusion. “We’re not programming to conservatives” is the preemptive denial, a little verbal Kevlar meant to catch the predictable accusation that Fox is partisan. The second sentence does the real work. By casting conservative viewpoints as something routinely “eliminated,” he positions his network as a rescue operation in a hostile media ecosystem. It’s not just a business pitch; it’s a grievance narrative.
The phrasing is strategically passive. “Eliminating” suggests an active, almost censorious gatekeeping by unnamed elites, while letting Ailes avoid naming specific outlets or standards. That vagueness is the point: it invites viewers to fill in the villains from their own frustrations. “Their point of view” turns politics into identity, a community with a shared perspective rather than a set of contested claims. Once you accept that premise, a network can present itself as representation rather than advocacy.
In context, this is Ailes offering a market rationale that doubles as cultural combat strategy. Cable news isn’t described as journalism competing on verification; it’s portrayed as programming competing on belonging. The line anticipates the Fox model: treat “balance” as a product feature, define mainstream reporting as exclusion, then monetize the feeling of being talked down to. It’s less about adding viewpoints than about recoding partisanship as restitution.
The phrasing is strategically passive. “Eliminating” suggests an active, almost censorious gatekeeping by unnamed elites, while letting Ailes avoid naming specific outlets or standards. That vagueness is the point: it invites viewers to fill in the villains from their own frustrations. “Their point of view” turns politics into identity, a community with a shared perspective rather than a set of contested claims. Once you accept that premise, a network can present itself as representation rather than advocacy.
In context, this is Ailes offering a market rationale that doubles as cultural combat strategy. Cable news isn’t described as journalism competing on verification; it’s portrayed as programming competing on belonging. The line anticipates the Fox model: treat “balance” as a product feature, define mainstream reporting as exclusion, then monetize the feeling of being talked down to. It’s less about adding viewpoints than about recoding partisanship as restitution.
Quote Details
| Topic | Equality |
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