Science & Tech Quote by Scott Cook

Cook’s line is Silicon Valley optimism in its most disarming form: it shrinks decades of technological change into “the first minutes of the first day,” a metaphor designed to make even mature industries feel like early-stage startups. The intent is motivational but also strategic. If you can convince employees, investors, and customers that we’re still at dawn, you justify risk, patience, and outsized bets. You also make today’s incumbents look complacent by default.

The subtext is a quiet power move: if the revolution is barely starting, then past winners haven’t earned permanent victory. That framing flatters the disruptor mindset and reframes uncertainty as opportunity. It’s not just “there’s more to come,” it’s “no one has figured it out yet,” which gives permission to experiment, to fail, to spend. For a businessman associated with software and digital tools, it also conveniently positions his sector as infrastructure for an era that allegedly hasn’t even begun.

Context matters because the internet has repeatedly been declared “finished” or “settled” after each wave: the dot-com boom, Web 2.0, mobile, social. Cook’s choice of “revolution” keeps the stakes high while avoiding specifics that could age poorly. It’s a rhetorical hedge with a growth-company edge: the claim is unfalsifiable in the short term, energizing in the long term, and culturally aligned with a tech industry that survives on perpetual beta. The line works because it turns exhaustion into suspense.