"We're traditional and don't do cutting-edge styles, but after 17 years we're holding our own"
About this Quote
There is a quiet flex hiding inside that little apology. Jaclyn Smith opens by disarming the trend police: "We're traditional and don't do cutting-edge styles" reads like a preemptive concession to a fashion culture addicted to the new-new. But the pivot matters. The "but" converts restraint into strategy, and "after 17 years" becomes the credential that outranks novelty. Longevity is the punchline and the proof.
The line also carries the cadence of a celebrity-turned-businesswoman who understands how brutal the marketplace is for celebrity brands: they usually spike, then evaporate. By naming the years, Smith is really saying: we didn't win by chasing runway theatrics; we won by outlasting them. "Holding our own" sounds modest, almost homespun, yet it's a carefully chosen humility. It implies competition without naming rivals, claiming credibility without bragging. That phrasing keeps the brand aligned with its implied customer: someone who doesn't want to feel insecure for preferring a classic silhouette.
Context sharpens the intent. Smith came up as a 1970s glamour icon (Charlie's Angels) and later became one of the earliest success stories in celebrity retail licensing. Her audience isn't shopping for "cutting-edge"; they're shopping for continuity - a style that promises you can keep your taste while the culture keeps spinning. The subtext is a defense of "basic" as a business model: traditional isn't behind, it's bankable.
The line also carries the cadence of a celebrity-turned-businesswoman who understands how brutal the marketplace is for celebrity brands: they usually spike, then evaporate. By naming the years, Smith is really saying: we didn't win by chasing runway theatrics; we won by outlasting them. "Holding our own" sounds modest, almost homespun, yet it's a carefully chosen humility. It implies competition without naming rivals, claiming credibility without bragging. That phrasing keeps the brand aligned with its implied customer: someone who doesn't want to feel insecure for preferring a classic silhouette.
Context sharpens the intent. Smith came up as a 1970s glamour icon (Charlie's Angels) and later became one of the earliest success stories in celebrity retail licensing. Her audience isn't shopping for "cutting-edge"; they're shopping for continuity - a style that promises you can keep your taste while the culture keeps spinning. The subtext is a defense of "basic" as a business model: traditional isn't behind, it's bankable.
Quote Details
| Topic | Business |
|---|
More Quotes by Jaclyn
Add to List






