Parenting & Family Quote by Mary-Kate Olsen

There is something quietly ruthless in how this frames a business decision as a bedtime preference. Olsen starts with a cozy collective - "we've always been fans" - then widens it into a claim about childhood itself: "we think all kids are". It's not just nostalgia; it's market-making. If every kid is a mystery fan by nature, then the lack of "good mysteries" isn't a taste problem, it's a supply failure. That move turns personal branding into cultural diagnosis, and it flatters parents in the process: buying these books (or projects) becomes less like consumption and more like restoring something kids are supposedly owed.

The key phrase is "these days", a small swipe at the present tense. It implies a decline in children's storytelling - safer, blander, less curious - without naming villains. This is celebrity entrepreneurship rhetoric at its cleanest: identify a gap, imply standards have slipped, step in as caretakers. Coming from Mary-Kate Olsen, a child star who grew up inside industrialized kid entertainment, the subtext lands differently. She isn't outside the machine critiquing it; she's repositioning herself as the solution to its shortcomings.

"That's why we decided to do them" closes with breezy inevitability, as if the choice were almost altruistic. Underneath is a savvy pivot: turning the Olsen brand from watched to authoring, from being the mystery to packaging it. The quote sells curiosity, but it also sells authority - the right to define what "good" looks like for kids again.