"We've been working on a new album, which is going to come out next spring, which is very different, a change of style for us - it's going to be almost like rock music"
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There’s a deliciously careful mischief in Neil Tennant calling a stylistic pivot “almost like rock music.” The hedge word matters: “almost” signals both curiosity and self-protection, a way to promise transformation without surrendering the Pet Shop Boys’ core identity. It’s the pop equivalent of trying on a leather jacket in the mirror while keeping your good shirt on underneath.
The intent is partly pragmatic. Album cycles run on narrative, and “very different” is the oldest teaser in the book. But Tennant makes it work by naming a genre that functions as pop’s prestige costume. “Rock” still carries the cultural baggage of authenticity, muscle, and seriousness, especially for an act historically coded as sleek, synthetic, and dancefloor-minded. By flirting with rock, he’s borrowing its symbolic capital while winking at the fact that genre purity is a performance. Pet Shop Boys have always understood that style is choreography: you can change the lighting, swap the instruments, keep the voice.
The subtext reads like a negotiation with expectation: fans want evolution, critics want proof of depth, and the band wants room to play. “Almost like rock” is Tennant leaving the door cracked for irony, camp, or an electronic undercarriage that refuses to go away. It’s also a quiet assertion of agency: we’ll visit rock, but we’re not moving in.
Contextually, it lands in that perennial pop moment when artists feel the need to reassert risk. The line sells reinvention while gently mocking the idea that switching guitars automatically makes you “real.”
The intent is partly pragmatic. Album cycles run on narrative, and “very different” is the oldest teaser in the book. But Tennant makes it work by naming a genre that functions as pop’s prestige costume. “Rock” still carries the cultural baggage of authenticity, muscle, and seriousness, especially for an act historically coded as sleek, synthetic, and dancefloor-minded. By flirting with rock, he’s borrowing its symbolic capital while winking at the fact that genre purity is a performance. Pet Shop Boys have always understood that style is choreography: you can change the lighting, swap the instruments, keep the voice.
The subtext reads like a negotiation with expectation: fans want evolution, critics want proof of depth, and the band wants room to play. “Almost like rock” is Tennant leaving the door cracked for irony, camp, or an electronic undercarriage that refuses to go away. It’s also a quiet assertion of agency: we’ll visit rock, but we’re not moving in.
Contextually, it lands in that perennial pop moment when artists feel the need to reassert risk. The line sells reinvention while gently mocking the idea that switching guitars automatically makes you “real.”
Quote Details
| Topic | Music |
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