"We've got to protect our young men and women and we've got to win that, whatever the cost"
About this Quote
Then comes the hinge: “we’ve got to win that.” The vagueness is the point. “That” can be a war, a campaign, a legislative fight, a cultural battle, whatever the moment requires. It’s a rhetorical blank check that lets the audience fill in their own fear and then consent to the cure. The repetition of “we’ve got to” intensifies inevitability, presenting choice as obligation, politics as physics.
The most revealing phrase is “whatever the cost.” On paper it signals resolve; in practice it’s an anticipatory defense against accountability. It prepares listeners for casualties, debt, curtailed liberties, or moral compromise while refusing to name any of them. The line borrows the cadence of wartime leaders, but without their specificity or their ownership of consequences. As politician-speak, it’s effective precisely because it pairs maximal moral clarity (protect them) with minimal informational burden (win that), asking for trust first and details later.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lucas, Ken. (2026, January 16). We've got to protect our young men and women and we've got to win that, whatever the cost. FixQuotes. https://fixquotes.com/quotes/weve-got-to-protect-our-young-men-and-women-and-133443/
Chicago Style
Lucas, Ken. "We've got to protect our young men and women and we've got to win that, whatever the cost." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/weve-got-to-protect-our-young-men-and-women-and-133443/.
MLA Style (9th ed.)
"We've got to protect our young men and women and we've got to win that, whatever the cost." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/weve-got-to-protect-our-young-men-and-women-and-133443/. Accessed 12 Feb. 2026.


