"We've had a series of major news stories that have brought in viewers who either were sampling to see what else was available or were normal news watchers. The Florida recount and the end of the election was a huge development. And then 9/11 came along"
About this Quote
The context is the early-2000s inflection point for cable news: the Florida recount turned politics into serialized suspense, and 9/11 fused news with existential urgency. Hume isn’t celebrating tragedy, but he’s acknowledging a structural truth of television: attention spikes when history breaks, and those spikes can permanently rearrange loyalty. The subtext is about conversion. Big events don’t just “bring in” people; they train them, habituate them to a particular tone, set of anchors, and worldview. “Normal news watchers” is a telling category, as if there’s a stable consumer base and then a surge of tourists. The job is turning tourists into regulars.
The final line lands hardest because it’s delivered with the same managerial cadence as the Florida recount. “And then 9/11 came along” reads like a grim handoff in a programming meeting. That understatement is the tell: a journalist speaking like an executive, capturing how news organizations metabolize even the most sacred events into momentum, identity, and market share.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Hume, Brit. (2026, January 17). We've had a series of major news stories that have brought in viewers who either were sampling to see what else was available or were normal news watchers. The Florida recount and the end of the election was a huge development. And then 9/11 came along. FixQuotes. https://fixquotes.com/quotes/weve-had-a-series-of-major-news-stories-that-have-40327/
Chicago Style
Hume, Brit. "We've had a series of major news stories that have brought in viewers who either were sampling to see what else was available or were normal news watchers. The Florida recount and the end of the election was a huge development. And then 9/11 came along." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/weve-had-a-series-of-major-news-stories-that-have-40327/.
MLA Style (9th ed.)
"We've had a series of major news stories that have brought in viewers who either were sampling to see what else was available or were normal news watchers. The Florida recount and the end of the election was a huge development. And then 9/11 came along." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/weve-had-a-series-of-major-news-stories-that-have-40327/. Accessed 3 Mar. 2026.



