"We've had really good mainstream publicity for these books and both Wanted and Chosen were snapped up as movie deals before each series even ended so I'm honestly just pinching myself"
About this Quote
The intent is straightforward: to register amazement at momentum. The subtext is sharper. “Mainstream publicity” quietly distinguishes success from cult credibility; it signals a graduation from comics as niche to comics as IP pipeline. The mention that the film deals landed “before each series even ended” is the real flex. It implies inevitability, as if the stories were never merely stories but pre-sold properties, engineered for adaptation. Millar isn’t just celebrating; he’s affirming a business model where the comic is both art object and proof-of-concept, a glossy pitch deck with panel borders.
Context matters: Millar rose during the era when superhero narratives and edgy graphic novels became Hollywood’s favorite quarry. His brand has often been high-concept, high-velocity, cinematic on purpose. “Pinching myself” gives fans a human entry point, but it also softens the hard reality underneath: the culture’s attention is increasingly routed through the screen, and print becomes the trailer. In that light, the line reads less like innocence and more like mastery of the modern creative hustle.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Millar, Mark. (2026, January 18). We've had really good mainstream publicity for these books and both Wanted and Chosen were snapped up as movie deals before each series even ended so I'm honestly just pinching myself. FixQuotes. https://fixquotes.com/quotes/weve-had-really-good-mainstream-publicity-for-13032/
Chicago Style
Millar, Mark. "We've had really good mainstream publicity for these books and both Wanted and Chosen were snapped up as movie deals before each series even ended so I'm honestly just pinching myself." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/weve-had-really-good-mainstream-publicity-for-13032/.
MLA Style (9th ed.)
"We've had really good mainstream publicity for these books and both Wanted and Chosen were snapped up as movie deals before each series even ended so I'm honestly just pinching myself." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/weve-had-really-good-mainstream-publicity-for-13032/. Accessed 12 Feb. 2026.






