"We've tapped into a huge demand, and it's up to us to fulfill that demand and to be creative doing it"

This quote by Jim Barksdale talks to the importance of recognizing and reacting to consumer requirements. He is suggesting that by acknowledging a large need, it is up to the business to be creative in satisfying that need. This could suggest creating ingenious solutions to meet client needs, or discovering ways to make existing products or services more available. It is important to recognize client needs and to be innovative in responding to them in order to stay competitive in the market. By doing so, companies can guarantee that they are providing the best possible services and products to their consumers.