"What a man can be, he must be. This need we call self-actualization"
About this Quote
The subtext is distinctly mid-century American: faith in growth, potential, and the idea that the self is a project you can build, upgrade, and complete. Postwar prosperity and expanding higher education made “becoming” sound plausible, even inevitable, for large swaths of the middle class. Maslow’s hierarchy, often simplified into a motivational pyramid, fits neatly into that cultural mood: secure the basics, then climb toward meaning. This sentence is the apex in miniature.
It also smuggles in a pressure that modern readers recognize immediately. “Must” turns potential into obligation, implying that stagnation is a kind of personal failure. The quote flatters the individual with grand possibility while quietly blaming them if life, trauma, poverty, discrimination, or sheer bad luck narrows the range of what they “can be.” That tension is why it endures: it’s both empowering and unforgiving, a pep talk with a conscience, and a conscience with a sales pitch.
Quote Details
| Topic | Self-Improvement |
|---|---|
| Source | Unverified source: A Theory of Human Motivation (Abraham Maslow, 1943)
Evidence: p. 382 (section: “The need for self-actualization”). Primary-source text by Maslow. In the paragraph beginning “The need for self-actualization,” Maslow writes: “What a man can be, he must be. This need we may call self-actualization.” This paper is cited as originally published in Psychological ... Other candidates (2) Abraham Maslow (Abraham Maslow) compilation98.5% self what a man can be he must be this need we may call selfactualization this t Quantum Leap Thinking (James J Mapes, 2003) compilation95.0% ... Abraham Maslow, in his book Motivation and Personality, created a hierarchy of human needs. He said that the ... ... |
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Citation Formats
APA Style (7th ed.)
Maslow, Abraham. (2026, January 13). What a man can be, he must be. This need we call self-actualization. FixQuotes. https://fixquotes.com/quotes/what-a-man-can-be-he-must-be-this-need-we-call-29517/
Chicago Style
Maslow, Abraham. "What a man can be, he must be. This need we call self-actualization." FixQuotes. January 13, 2026. https://fixquotes.com/quotes/what-a-man-can-be-he-must-be-this-need-we-call-29517/.
MLA Style (9th ed.)
"What a man can be, he must be. This need we call self-actualization." FixQuotes, 13 Jan. 2026, https://fixquotes.com/quotes/what-a-man-can-be-he-must-be-this-need-we-call-29517/. Accessed 18 Feb. 2026.












