"What I learned, a little too late, was that the 'traditional' Martin Short target viewer weighs under 300 pounds. Unfortunately, I was on during daytime"
About this Quote
The intent is twofold. First, its a comic alibi for a project that underperformed, reframing failure as a demographic mismatch rather than artistic miscalculation. Second, its an industry roast. Daytime is where entertainment goes to be domesticated: softened, cheapened, stapled to commercials. By describing viewers through body weight, Short parodies the brutal, reductive way television actually talks about people - as data, as targets, as bodies that can be sold to.
Subtext: even a performer as elastic as Short, whose comedy thrives on high-wire character work and social satire, can be flattened by context. Timing isnt just comedic; its a broadcast slot. The line also carries a faint melancholy: "a little too late" suggests he learned the rule after the damage was done. Its gallows humor for a career reality - your material can be smart, and still get rerouted into the wrong ecosystem.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Short, Martin. (2026, January 16). What I learned, a little too late, was that the 'traditional' Martin Short target viewer weighs under 300 pounds. Unfortunately, I was on during daytime. FixQuotes. https://fixquotes.com/quotes/what-i-learned-a-little-too-late-was-that-the-88027/
Chicago Style
Short, Martin. "What I learned, a little too late, was that the 'traditional' Martin Short target viewer weighs under 300 pounds. Unfortunately, I was on during daytime." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/what-i-learned-a-little-too-late-was-that-the-88027/.
MLA Style (9th ed.)
"What I learned, a little too late, was that the 'traditional' Martin Short target viewer weighs under 300 pounds. Unfortunately, I was on during daytime." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/what-i-learned-a-little-too-late-was-that-the-88027/. Accessed 21 Feb. 2026.








