"What I would do is a 10-minute short of some kind on video, and if it's good enough, you get it passed around town and just get some attention, so then they'll read what you have"
About this Quote
The specific intent is pragmatic, almost tactical. He’s not romanticizing the purity of writing; he’s pointing at the gatekeeping reality that scripts are speculative objects. A short turns speculation into evidence. If the short is funny (and Zucker, as an architect of modern parody, cares deeply about the mechanics of comedy), it demonstrates timing, tone, and control - the hard-to-translate elements that die in loglines and get misread in cold reads.
The subtext is sharper: attention is the true currency, and “they’ll read what you have” is the punchline. Reading is framed as a reward, not a baseline courtesy. That’s cynical, but also liberating. Zucker is implying you can route around the system by creating something that circulates socially: “passed around town” evokes a pre-streaming ecosystem of tapes, screeners, assistants, and whispered recommendations. It’s networking without the cocktail party, merit filtered through virality.
Context matters here: Zucker comes from a tradition where craft is inseparable from audience response. A short forces contact with viewers immediately. If it hits, the industry doesn’t have to imagine your movie. It can already hear the laughter.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Zucker, David. (2026, January 16). What I would do is a 10-minute short of some kind on video, and if it's good enough, you get it passed around town and just get some attention, so then they'll read what you have. FixQuotes. https://fixquotes.com/quotes/what-i-would-do-is-a-10-minute-short-of-some-kind-104193/
Chicago Style
Zucker, David. "What I would do is a 10-minute short of some kind on video, and if it's good enough, you get it passed around town and just get some attention, so then they'll read what you have." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/what-i-would-do-is-a-10-minute-short-of-some-kind-104193/.
MLA Style (9th ed.)
"What I would do is a 10-minute short of some kind on video, and if it's good enough, you get it passed around town and just get some attention, so then they'll read what you have." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/what-i-would-do-is-a-10-minute-short-of-some-kind-104193/. Accessed 10 Feb. 2026.




