"What is happening within Christianity is that it doesn't know it needs to promote itself"
About this Quote
Stephen Baldwin’s line lands like a marketing memo smuggled into a church bulletin: Christianity, he argues, is losing not because its content has changed, but because its distribution strategy has. Coming from an actor - a profession built on attention, branding, and narrative - the premise makes cultural sense. In Baldwin’s world, you don’t just have a message; you cut a trailer, book the press, and stay visible. His critique is less theological than logistical.
The intent feels double-edged: it’s a pep talk to believers and a diagnosis of institutional complacency. “Doesn’t know it needs” implies an innocence that’s almost accusatory. Christianity, historically, is one of the most evangelistic projects ever devised; Baldwin’s move is to suggest that modern Christianity has forgotten its own muscle memory. The subtext is a fear of cultural marginalization: if the ambient default of Christian identity has evaporated in pluralistic, secular spaces, then silence reads as irrelevance.
There’s also a telling shift in language. “Promote itself” frames faith as a product competing in the marketplace of ideas and lifestyles. That phrasing reveals the influence of late-capitalist communication: causes trend, identities are curated, and institutions that refuse the tools of visibility (media, influencer logic, spectacle) get outperformed by those that embrace them. Baldwin isn’t just asking for louder preaching; he’s asking for sharper storytelling - a Christianity that understands the modern attention economy and stops acting surprised when it’s not automatically center stage.
The intent feels double-edged: it’s a pep talk to believers and a diagnosis of institutional complacency. “Doesn’t know it needs” implies an innocence that’s almost accusatory. Christianity, historically, is one of the most evangelistic projects ever devised; Baldwin’s move is to suggest that modern Christianity has forgotten its own muscle memory. The subtext is a fear of cultural marginalization: if the ambient default of Christian identity has evaporated in pluralistic, secular spaces, then silence reads as irrelevance.
There’s also a telling shift in language. “Promote itself” frames faith as a product competing in the marketplace of ideas and lifestyles. That phrasing reveals the influence of late-capitalist communication: causes trend, identities are curated, and institutions that refuse the tools of visibility (media, influencer logic, spectacle) get outperformed by those that embrace them. Baldwin isn’t just asking for louder preaching; he’s asking for sharper storytelling - a Christianity that understands the modern attention economy and stops acting surprised when it’s not automatically center stage.
Quote Details
| Topic | Faith |
|---|---|
| Source | Help us find the source |
More Quotes by Stephen
Add to List




