"What is the primary purpose of a political leader? To build a majority. If voters care about parking lots, then talk about parking lots"
About this Quote
The parking lot example is doing quiet work. Its a stand-in for the local, the mundane, the plausibly petty - the stuff policy elites roll their eyes at. Gingrich turns that into a rebuke: ignore it and you deserve to lose. Underneath is a hard-edged view of leadership as translation, not transformation. You do not elevate voters to your agenda; you descend to theirs, then you win, then you govern. The moral direction of that governing is treated as secondary, almost optional.
Context matters because Gingrich helped normalize a more aggressively strategic Republican politics from the late 1970s through the 1990s: message discipline, wedge issues, and an adversarial attitude toward the old ideal of bipartisan statesmanship. Read in that light, the quote is less civic advice than organizing doctrine. It licenses a focus on salience over substance - not lying, exactly, but letting the loudest or most mobilizable concerns set the conversation. Thats effective. Its also a warning about how easily democracy can become a competition to flatter whatever fits on a yard sign.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Gingrich, Newt. (2026, January 17). What is the primary purpose of a political leader? To build a majority. If voters care about parking lots, then talk about parking lots. FixQuotes. https://fixquotes.com/quotes/what-is-the-primary-purpose-of-a-political-leader-41829/
Chicago Style
Gingrich, Newt. "What is the primary purpose of a political leader? To build a majority. If voters care about parking lots, then talk about parking lots." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/what-is-the-primary-purpose-of-a-political-leader-41829/.
MLA Style (9th ed.)
"What is the primary purpose of a political leader? To build a majority. If voters care about parking lots, then talk about parking lots." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/what-is-the-primary-purpose-of-a-political-leader-41829/. Accessed 12 Feb. 2026.






