"What pleases me most is that sustainable development is on almost everybody's agenda now"
About this Quote
There is an almost mischievous satisfaction baked into Maurice Strong's line: not that sustainable development has been achieved, but that it has become unavoidable. "What pleases me most" frames the moment as a personal victory lap, the quiet glee of an institutional tactician watching an idea he helped midwife migrate from the margins to the meeting room. The key phrase is "on almost everybody's agenda now" - a deliberately modest claim that still signals conquest. Agendas are where priorities go to be managed, delayed, and professionally sanitized, but they're also where legitimacy is minted. Strong is praising the shift from activist demand to bureaucratic necessity.
Context matters because Strong wasn't a poet of the wilderness; he was an architect of global environmental governance. As a central figure in the 1972 Stockholm Conference and the 1992 Rio Earth Summit, he understood that planetary problems only become "real" in the modern world when they are translated into frameworks institutions can circulate: conferences, targets, reporting regimes, corporate disclosures. His intent is to mark that translation as the turning point.
The subtext is less utopian than strategic: once something is on "everybody's agenda", it becomes a reputational requirement. Governments, CEOs, and multilateral agencies may still disagree on substance, but they can no longer opt out without looking reckless. The line also carries a warning. Agenda status can mean momentum; it can also mean capture - sustainability as a checkbox, a brand halo, a way to keep growth logic intact while promising it will be greener next quarter. Strong is pleased because the door is open. He doesn't pretend the room has been cleaned.
Context matters because Strong wasn't a poet of the wilderness; he was an architect of global environmental governance. As a central figure in the 1972 Stockholm Conference and the 1992 Rio Earth Summit, he understood that planetary problems only become "real" in the modern world when they are translated into frameworks institutions can circulate: conferences, targets, reporting regimes, corporate disclosures. His intent is to mark that translation as the turning point.
The subtext is less utopian than strategic: once something is on "everybody's agenda", it becomes a reputational requirement. Governments, CEOs, and multilateral agencies may still disagree on substance, but they can no longer opt out without looking reckless. The line also carries a warning. Agenda status can mean momentum; it can also mean capture - sustainability as a checkbox, a brand halo, a way to keep growth logic intact while promising it will be greener next quarter. Strong is pleased because the door is open. He doesn't pretend the room has been cleaned.
Quote Details
| Topic | Nature |
|---|---|
| Source | Help us find the source |
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