"What really decides consumers to buy or not to buy is the content of your advertising, not its form"

This quote by David Ogilvy suggests that the material of an ad is more vital than its kind when it pertains to affecting consumer choices. He is emphasizing the importance of the message that is being communicated in the ad, instead of the method it exists. Ogilvy is recommending that the material of the advertisement ought to be the primary focus when developing an ad, as it is the material that will eventually determine whether a consumer will make a purchase. He is likewise recommending that the form of the advertisement should be secondary, as it is the content that will ultimately be the choosing factor in whether or not a consumer will purchase. Ogilvy's quote is a reminder that the material of an ad must be the primary focus when creating an ad, as it is the material that will eventually identify whether or not a customer will buy.