"What they fear, I think rightly, is that traditional Vietnamese society cannot survive the American economic and cultural impact"
About this Quote
The intent is political but not merely tactical. Fulbright, a senator who became one of the most prominent critics of the Vietnam War, is reframing the conflict away from the Cold War morality play. The subtext: even if Washington could win militarily, it might still lose ethically by winning the wrong thing. “Economic and cultural impact” is a euphemism that carries an indictment. It’s not artillery he’s talking about; it’s the slower violence of dependency, consumer aspiration, urban migration, and status reordering - the way a village’s authority structure can be hollowed out by dollars and English-language prestige.
Context matters because the 1960s war debate often treated South Vietnam as a chess square. Fulbright treats it as a society with internal coherence that can be shattered by contact with American scale. The line also quietly punctures the paternalistic assumption that “development” is neutral. He implies it’s a solvent: it dissolves traditions, not by argument, but by making them economically noncompetitive and culturally unfashionable.
It works because it shifts fear from communist takeover to something harder to bomb and harder to justify: American presence as cultural conquest, even when dressed up as assistance.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Fulbright, J. William. (2026, January 15). What they fear, I think rightly, is that traditional Vietnamese society cannot survive the American economic and cultural impact. FixQuotes. https://fixquotes.com/quotes/what-they-fear-i-think-rightly-is-that-146674/
Chicago Style
Fulbright, J. William. "What they fear, I think rightly, is that traditional Vietnamese society cannot survive the American economic and cultural impact." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/what-they-fear-i-think-rightly-is-that-146674/.
MLA Style (9th ed.)
"What they fear, I think rightly, is that traditional Vietnamese society cannot survive the American economic and cultural impact." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/what-they-fear-i-think-rightly-is-that-146674/. Accessed 19 Feb. 2026.


