"What we have to do is put this in a coherent form for them at the end of the day, and on the big events, give them the kind of context that they deserve"
About this Quote
The subtext is a defense of the gatekeeper role at a moment when that role was already being contested. Brokaw came up in an era of network authority, when the evening news promised a shared national narrative. By emphasizing “for them,” he positions the audience not as a market but as a public with needs and limits: people who can’t spend all day parsing primary sources, rival claims, and historical echoes. The journalist becomes the intermediary who has done the sorting, the verifying, and the connecting.
The phrase “big events” is doing extra work. It’s a reminder that crisis coverage isn’t just about speed or spectacle; it’s about proportionality and memory. “Context that they deserve” carries a moral charge: without context, major stories get flattened into episodic drama, vulnerable to spin, panic, and cynicism. Brokaw’s intent is less “trust us” than “hold us accountable to the harder task” - making meaning without manufacturing it.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Brokaw, Tom. (2026, January 17). What we have to do is put this in a coherent form for them at the end of the day, and on the big events, give them the kind of context that they deserve. FixQuotes. https://fixquotes.com/quotes/what-we-have-to-do-is-put-this-in-a-coherent-form-78955/
Chicago Style
Brokaw, Tom. "What we have to do is put this in a coherent form for them at the end of the day, and on the big events, give them the kind of context that they deserve." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/what-we-have-to-do-is-put-this-in-a-coherent-form-78955/.
MLA Style (9th ed.)
"What we have to do is put this in a coherent form for them at the end of the day, and on the big events, give them the kind of context that they deserve." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/what-we-have-to-do-is-put-this-in-a-coherent-form-78955/. Accessed 19 Feb. 2026.







