Creativity Quote by Daisy Berkowitz

Gossip has better marketing than melody, and Daisy Berkowitz is naming the scam. In one clean line, he points to a modern imbalance: the story around a band will almost always outmuscle the music itself, because narrative travels faster than nuance. A song asks you to sit still, to accept ambiguity, to feel something that might not translate well into a hot take. “What you hear about the band” arrives pre-chewed - scandal, mythology, rumor, dysfunction - and it’s engineered to stick.

The word “disturbing” does double duty. It’s not just about lurid behavior; it’s about disturbance as disruption, the way chatter destabilizes art by recasting it as evidence. The band becomes a case file, not a creative unit. Even “any particular song” is a sly demotion: individual tracks can be tender, messy, even abrasive, but they rarely compete with a rumor’s grotesque clarity. One song is finite. The band’s legend is infinitely editable.

Berkowitz, coming out of a rock ecosystem that’s long been addicted to self-destruction as branding, sounds both weary and wry. There’s an implied defense and an indictment in the same breath: don’t mistake the noise for the signal, but also don’t pretend the noise is accidental. The subtext is uncomfortable: audiences claim to want authenticity, then reward the most sensational version of it. The result is a culture where the band’s worst story becomes the hook, and the song is left trying to justify its own existence.