"What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone"
About this Quote
The sting is in “hope alone.” Broch isn’t praising hope as noble resilience; he’s describing it as an opiate that keeps societies functional when institutions fail. The subtext is contempt for a public trained to confuse emotional sustenance with material change. If people can be kept waiting in a perpetual near-future, they can be managed indefinitely. Hope becomes the substitute currency for justice, wages, stability, even truth.
Context matters: Broch wrote in a Europe scarred by collapsing empires, economic crisis, and the propaganda-rich ascent of mass politics. In that atmosphere, rhetoric didn’t just accompany power; it replaced it. The sentence reads like an early warning about the modern attention economy, where announcement outperforms outcome and credibility is less valuable than momentum. It also indicts citizens, uncomfortably: when hope is all you’re offered, it can start to feel like all you deserve.
Quote Details
| Topic | Hope |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Broch, Hermann. (2026, January 18). What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone. FixQuotes. https://fixquotes.com/quotes/whats-important-is-promising-something-to-the-3969/
Chicago Style
Broch, Hermann. "What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/whats-important-is-promising-something-to-the-3969/.
MLA Style (9th ed.)
"What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/whats-important-is-promising-something-to-the-3969/. Accessed 12 Feb. 2026.











