"What's right isn't always popular. What's popular isn't always right"
About this Quote
Cosell’s context matters. He was a lawyer by training and a broadcaster by notoriety, a public scold with a microphone in an industry built on applause. Sports, in his era, was sold as clean consensus: heroes, flags, uncomplicated storylines. Cosell kept poking at the seams - race, labor, politics, the uneasy commerce underneath “pure” competition - and paid for it with boos and backlash. So the subtext isn’t abstract ethics; it’s professional self-defense dressed up as principle. He’s telling you why he’s willing to be disliked: because the metric of “what plays” is fundamentally different from the metric of “what’s true.”
There’s also an implied warning about institutions that chase ratings, votes, or likes. Popularity is revealed as a volatile currency: it spikes, it crashes, it rewards the easy narrative. “Right,” by contrast, is positioned as stubborn, slow, and often solitary. Cosell isn’t promising virtue will win; he’s insisting that if you let the crowd adjudicate reality, you’re outsourcing conscience to marketing.
Quote Details
| Topic | Ethics & Morality |
|---|---|
| Source | Later attribution: Asleep (Hypnotic Rhythm) Book Two (Dessiree Perez (Cover Designer), 2021) modern compilationID: qSZMEAAAQBAJ
Evidence:
... Howard Cosell : " What's right isn't always popular ... what's popular isn't always right ! " I would do my best Cosell voice and busted myself up over it . We'd use our Cosell voices all the time with the girls we were trying to pick ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Cosell, Howard. (2026, February 19). What's right isn't always popular. What's popular isn't always right. FixQuotes. https://fixquotes.com/quotes/whats-right-isnt-always-popular-whats-popular-169190/
Chicago Style
Cosell, Howard. "What's right isn't always popular. What's popular isn't always right." FixQuotes. February 19, 2026. https://fixquotes.com/quotes/whats-right-isnt-always-popular-whats-popular-169190/.
MLA Style (9th ed.)
"What's right isn't always popular. What's popular isn't always right." FixQuotes, 19 Feb. 2026, https://fixquotes.com/quotes/whats-right-isnt-always-popular-whats-popular-169190/. Accessed 21 Feb. 2026.






