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Time & Perspective Quote by Clive Cussler

"When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt"

About this Quote

You can hear the weekend hustle in this origin story: writing as a second job, imagination squeezed into the margins of an advertising career. Cussler isn’t mythologizing genius; he’s describing a professional instinct. Advertising trains you to spot the crowded shelf, identify the sameness, then engineer a hook that reads in half a second. His phrase “studied most of the other series heroes” is basically market research. Dirk Pitt isn’t born from a lightning bolt so much as a competitive analysis.

The key move is the word “different,” and the way Cussler cashes it out: not with a psychological twist, not with a darker moral palette, but with a setting. “Put him in and around water” sounds almost comically practical, like swapping a backdrop on a photo shoot. That’s the subtext: genre fiction often wins by logistics. Water is an instant engine for plot (danger, mystery, pressure, treasure, wrecks), and it offers a distinct sensory world that other pulp-adventure heroes weren’t occupying as consistently. It also lets the hero be competent in a specialized way, which is catnip in series storytelling: expertise becomes personality.

“Dreamed up” keeps the tone breezy, but it’s a controlled breeziness. Cussler is positioning Pitt as a designed product that still feels like play. The context matters: late-20th-century mass-market fiction thrives on repeatable novelty, and Cussler’s insight is that originality can be as simple as relocating the fantasy. Take the same heroic template, submerge it, and suddenly it feels fresh.

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APA Style (7th ed.)
Cussler, Clive. (2026, January 17). When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt. FixQuotes. https://fixquotes.com/quotes/when-i-first-started-writing-i-was-in-advertising-72717/

Chicago Style
Cussler, Clive. "When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/when-i-first-started-writing-i-was-in-advertising-72717/.

MLA Style (9th ed.)
"When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/when-i-first-started-writing-i-was-in-advertising-72717/. Accessed 12 Feb. 2026.

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About the Author

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Clive Cussler (July 15, 1931 - February 24, 2020) was a Writer from USA.

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