"When I look out at the audience at some of our shows, I think we are reaching a younger audience... I see lots of people in their 30s and 40s, but I also see a lot of people in their young and middle teens, and that's definitely reassuring"
About this Quote
The phrase “definitely reassuring” gives away the anxiety underneath. It’s not just about ticket sales. It’s about relevance in a culture that moves on fast, where rock can feel like a museum wing and virtuosity like a niche sport. Lifeson’s tone is gentle, almost understated, but the subtext is existential: if teenagers are in the room, the music isn’t merely being preserved, it’s being adopted.
Context matters here. Rush’s audience has long been framed as loyal, intense, a little cultish in the affectionate sense. In the streaming era, fandom is often algorithmic: kids discover back catalogs through YouTube rabbit holes, TikTok riffs, guitar-lesson channels, memes, parents’ playlists. Lifeson is clocking that transmission in real time. He’s also deflecting any whiff of nostalgia-tour desperation; the crowd’s age range becomes evidence that the band’s complexity still sparks curiosity, not just sentimentality. That’s the modern victory: not staying young, but staying worth passing on.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lifeson, Alex. (2026, January 17). When I look out at the audience at some of our shows, I think we are reaching a younger audience... I see lots of people in their 30s and 40s, but I also see a lot of people in their young and middle teens, and that's definitely reassuring. FixQuotes. https://fixquotes.com/quotes/when-i-look-out-at-the-audience-at-some-of-our-63337/
Chicago Style
Lifeson, Alex. "When I look out at the audience at some of our shows, I think we are reaching a younger audience... I see lots of people in their 30s and 40s, but I also see a lot of people in their young and middle teens, and that's definitely reassuring." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/when-i-look-out-at-the-audience-at-some-of-our-63337/.
MLA Style (9th ed.)
"When I look out at the audience at some of our shows, I think we are reaching a younger audience... I see lots of people in their 30s and 40s, but I also see a lot of people in their young and middle teens, and that's definitely reassuring." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/when-i-look-out-at-the-audience-at-some-of-our-63337/. Accessed 12 Feb. 2026.



