"When I sell liquor, it's called bootlegging; when my patrons serve it on Lake Shore Drive, it's called hospitality"
About this Quote
The intent is strategic. During Prohibition, Capone understood that vice wasn’t eliminated; it was rerouted through class. Working-class distribution got framed as a threat to public order, while upscale consumption could be recast as a cocktail-party accessory. “Lake Shore Drive” isn’t just a Chicago detail; it’s a coded address for money, influence, and respectability. He’s naming the geography of exemption.
Subtextually, Capone is also laundering his own image. By emphasizing “patrons,” he positions himself as a businessman satisfying demand, not a predator imposing it. The joke shifts attention away from the violence that enforced his market and toward the genteel customers who made that market profitable. It’s a rhetorical hostage situation: if you condemn me, you have to look at them too.
Context makes the barb land. Prohibition turned alcohol into a moral cause and an economic opportunity, empowering organized crime while quietly preserving the drinking culture of the well-connected. Capone’s quip captures a very modern truth: legality often follows power, and “respectability” is sometimes just crime with better table settings.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Later attribution: Hospitality Experience (Frans Melissen, Jean-Pièrre van der R..., 2019) modern compilationISBN: 9781000038156 · ID: YHy-DwAAQBAJ
Evidence: ... When I sell liquor , it's called bootlegging ; when my patrons serve it on Lake Shore Drive , it's called hospitality . ' Al Capone ' Hospitality is making your guests feel at home , even though you wish they were . ' ' In hospitality ... Other candidates (1) TIME: National Affairs (Al Capone, 1930)50.0% A famed Capone saying: "It's bootleg when it's on the trucks but when your host hands it to you on a silver tray, it'... |
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Citation Formats
APA Style (7th ed.)
Capone, Al. (2026, March 11). When I sell liquor, it's called bootlegging; when my patrons serve it on Lake Shore Drive, it's called hospitality. FixQuotes. https://fixquotes.com/quotes/when-i-sell-liquor-its-called-bootlegging-when-my-140099/
Chicago Style
Capone, Al. "When I sell liquor, it's called bootlegging; when my patrons serve it on Lake Shore Drive, it's called hospitality." FixQuotes. March 11, 2026. https://fixquotes.com/quotes/when-i-sell-liquor-its-called-bootlegging-when-my-140099/.
MLA Style (9th ed.)
"When I sell liquor, it's called bootlegging; when my patrons serve it on Lake Shore Drive, it's called hospitality." FixQuotes, 11 Mar. 2026, https://fixquotes.com/quotes/when-i-sell-liquor-its-called-bootlegging-when-my-140099/. Accessed 27 Mar. 2026.





