"When I started Victoria Principal Products, there were 22 full-time employees - they were all women"
About this Quote
The line works because it’s disarmingly plain. No manifesto language, no chest-thumping about empowerment. It’s delivered like a fact, which is exactly the point: women running the operation is framed as normal, even inevitable, rather than a special-interest experiment. That understatement carries the subtext: if it sounded unusual, that’s an indictment of the era and the industry, not of her choice.
Context matters. Principal came up in Hollywood, a system that has long packaged women as faces while keeping them away from ownership, manufacturing, and executive control. By founding Victoria Principal Products and populating it with women, she’s converting celebrity capital into institutional power. It’s the celebrity-as-entrepreneur play, but with an explicit hiring philosophy that reads like a corrective: not just "I made it", but "I brought people with me."
There’s also a savvy brand implication. Beauty companies sell aspiration; an all-women staff lets the product story echo the company story. Consumers aren’t only buying creams, they’re buying the idea that women can be the authors of the entire pipeline - from labor to leadership to profit.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Principal, Victoria. (2026, January 17). When I started Victoria Principal Products, there were 22 full-time employees - they were all women. FixQuotes. https://fixquotes.com/quotes/when-i-started-victoria-principal-products-there-63885/
Chicago Style
Principal, Victoria. "When I started Victoria Principal Products, there were 22 full-time employees - they were all women." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/when-i-started-victoria-principal-products-there-63885/.
MLA Style (9th ed.)
"When I started Victoria Principal Products, there were 22 full-time employees - they were all women." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/when-i-started-victoria-principal-products-there-63885/. Accessed 12 Feb. 2026.





