Love Quote by Chris Morris

Chris Morris is doing what he does best: taking a lazy bit of pop-psychology and tightening the screws until it squeals. “Love to hate” is a convenient alibi, a way to pretend your attention is righteous. Morris calls it out as something more revealing and more embarrassing: not hatred, but appetite. “Love to be appalled by” names the real pleasure in the transaction. You’re not boycotting the thing you claim to despise; you’re consuming it with a moral facial expression.

The pivot on the catchphrase is the killer detail because it drags the body into evidence. Repetition is a kind of endorsement, even when it’s done with an eye-roll. Catchphrases are designed to colonize your mouth; you don’t spread what you genuinely want gone. Morris is pointing at the complicity baked into cultural mockery: the viral quote-tweet, the “can you believe this?” group chat, the ritual sharing of clips “ironically” until irony becomes the distribution strategy.

Coming from a satirist-critic who made a career exposing how institutions launder cruelty through presentation, the line also reads as a warning about media ecosystems. Outrage isn’t the opposite of fandom; it’s often fandom with a cleaner conscience. The subtext is blunt: if you keep repeating the slogan, you’re not resisting the spectacle. You’re keeping it alive, and congratulating yourself for watching with disgust.