"When something is important enough, you do it even if the odds are not in your favor"
About this Quote
The second is the subtle flipping of “odds.” Most people treat unfavorable odds as a stop sign; Musk treats them as proof you’ve found the edge of the possible. The sentence turns failure from an embarrassment into an expected cost of entry, the way startups pitch burn rates as “runway.” It’s bootstrap romance with a billionaire’s safety net, which is why it lands differently depending on who repeats it. For an employee, “do it anyway” can sound like “absorb the downside.” For a founder with access to vast financing, it’s a heroic narrative that can survive multiple resets.
Context matters: Musk’s public identity is built on industries where optimism is a competitive weapon - rockets, EVs, AI - arenas where persuasion is as crucial as engineering. The quote works because it’s both motivational and strategic: it signals to investors and recruits that he’s playing a long game and recruiting for tolerance of chaos. It’s not just about courage; it’s about manufacturing a culture where audacity is the default setting, and doubt is treated as a kind of betrayal.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Musk, Elon. (2026, January 14). When something is important enough, you do it even if the odds are not in your favor. FixQuotes. https://fixquotes.com/quotes/when-something-is-important-enough-you-do-it-even-171453/
Chicago Style
Musk, Elon. "When something is important enough, you do it even if the odds are not in your favor." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/when-something-is-important-enough-you-do-it-even-171453/.
MLA Style (9th ed.)
"When something is important enough, you do it even if the odds are not in your favor." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/when-something-is-important-enough-you-do-it-even-171453/. Accessed 12 Feb. 2026.








