"When the business starts shaping the art, or the delivery of the art, then it's not right"
About this Quote
The phrase “or the delivery of the art” is the tell. Mould understands that control doesn’t just happen in the studio; it happens in the pipeline. Formats, platforms, rollout strategies, playlists, radio-friendly edits, “content” cadences - the invisible infrastructure that can quietly rewrite the work. It’s a musician’s way of naming how gatekeeping has evolved: fewer cigar-chomping label exec stereotypes, more algorithmic incentives and brand-safe packaging.
The subtext is hard-earned credibility. Mould came up in punk and alternative scenes that treated authenticity as an ethic, not a marketing angle, then watched “alternative” get professionalized. His career spans DIY touring, major-label machinery, and the modern attention economy, so the complaint isn’t nostalgic purity; it’s diagnostic. “Then it’s not right” reads deliberately plain, almost moral. Not illegal. Not unsuccessful. Just wrong - because the artist’s autonomy has been traded for predictability, and the audience gets a product shaped to minimize risk rather than maximize feeling.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Mould, Bob. (2026, January 16). When the business starts shaping the art, or the delivery of the art, then it's not right. FixQuotes. https://fixquotes.com/quotes/when-the-business-starts-shaping-the-art-or-the-133801/
Chicago Style
Mould, Bob. "When the business starts shaping the art, or the delivery of the art, then it's not right." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/when-the-business-starts-shaping-the-art-or-the-133801/.
MLA Style (9th ed.)
"When the business starts shaping the art, or the delivery of the art, then it's not right." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/when-the-business-starts-shaping-the-art-or-the-133801/. Accessed 4 Feb. 2026.










