"When the going gets tough, the tough get going"
About this Quote
Coming from Joseph P. Kennedy, the subtext is less folksy encouragement than elite instruction. Kennedy lived in the world where reputations are forged by volatility - markets, elections, wars - and where "getting going" often means consolidating power, moving assets, cutting losses, and acting before rivals do. The phrase elevates motion over reflection; it celebrates decisiveness while quietly sidelining the costs, collateral, and people who can't simply sprint through crisis. It's a moralizing shortcut that treats endurance as virtue and vulnerability as personal failure.
In diplomatic context, the line also functions as a pressure tool. It doesn't just describe resilience; it demands performance. In moments when institutions wobble, leaders lean on aphorisms like this to convert anxiety into obedience and to make hesitation look like weakness. It flatters the listener with membership in the "tough" - while warning that toughness is proven only by action.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Kennedy, Joseph P. (2026, January 15). When the going gets tough, the tough get going. FixQuotes. https://fixquotes.com/quotes/when-the-going-gets-tough-the-tough-get-going-5973/
Chicago Style
Kennedy, Joseph P. "When the going gets tough, the tough get going." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/when-the-going-gets-tough-the-tough-get-going-5973/.
MLA Style (9th ed.)
"When the going gets tough, the tough get going." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/when-the-going-gets-tough-the-tough-get-going-5973/. Accessed 12 Feb. 2026.






