"When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world"
About this Quote
The line works because it frames revelation as a corporate epiphany. "The world was not the way we thought it was" reads like an engineer discovering a bug in reality: the prior dataset was biased, incomplete, provincial. That subtext matters. It's the worldview behind Google's early self-mythology: if you can index enough information, you can replace inherited narratives with something closer to truth. The quote flatters the internet as a democratizing mirror, but it also hints at the power that comes with holding the mirror.
"Infinite variation" is doing double duty. It's a celebration of pluralism and a warning about the impossibility of consensus. Contextually, Schmidt is speaking from the arc where the web moved from novelty to infrastructure: blogs, forums, early social platforms turning the public sphere into a permanent focus group. The unspoken sequel is our current one: once you discover infinite variation, you can either build tools for understanding or machines for targeting. The internet revealed difference; the ad business learned to monetize it.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schmidt, Eric. (2026, January 16). When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world. FixQuotes. https://fixquotes.com/quotes/when-the-internet-publicity-began-i-remember-111048/
Chicago Style
Schmidt, Eric. "When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/when-the-internet-publicity-began-i-remember-111048/.
MLA Style (9th ed.)
"When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/when-the-internet-publicity-began-i-remember-111048/. Accessed 4 Mar. 2026.



