"When the PC was launched, people knew it was important"
About this Quote
The subtext is brand-making at civilizational scale. Gates isn't talking about one product launch; he's anchoring Microsoft (and his own role) to the founding story of modern life: work, communication, and power migrating onto a screen. The phrase "was launched" also sanitizes the actual chaos of the era - incompatible standards, hobbyist culture, corporate uncertainty, and the real possibility that PCs could have remained niche tools rather than default infrastructure. By compressing that ambiguity into a single confident sentence, he reframes competition as confirmation.
Context matters: Gates came of age in a period when "the next big thing" became a business strategy and a cultural faith. This quote echoes Silicon Valley's favorite narrative move: treat adoption curves as moral proof. It works because it flatters the listener. If you were there, you were one of the people who "knew". If you weren't, you can still join the tradition by recognizing the next inevitability - and, conveniently, by buying into the ecosystem that claims to see the future first.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Gates, Bill. (n.d.). When the PC was launched, people knew it was important. FixQuotes. https://fixquotes.com/quotes/when-the-pc-was-launched-people-knew-it-was-29391/
Chicago Style
Gates, Bill. "When the PC was launched, people knew it was important." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/when-the-pc-was-launched-people-knew-it-was-29391/.
MLA Style (9th ed.)
"When the PC was launched, people knew it was important." FixQuotes, https://fixquotes.com/quotes/when-the-pc-was-launched-people-knew-it-was-29391/. Accessed 2 Feb. 2026.




