"When we did concerts, we wanted them to be theatrical events - collaborations with designers, choreographers, and directors - because we thought traditional rock concerts were boring"

This quote by Neil Tennant talks to the importance of producing a distinct and engaging experience for concertgoers. By collaborating with designers, choreographers, and directors, Tennant and his band sought to create a theatrical event that would be more intriguing than a conventional rock concert. This method to performances was a method to make them more than just an efficiency of music, but an immersive experience that would mesmerize the audience. By developing an unique atmosphere, Tennant and his band intended to develop a memorable experience for their fans. This quote speaks to the importance of creating a distinct and appealing experience for concertgoers, and how it can be achieved through partnership with other creative experts.