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Life & Wisdom Quote by Joseph Campbell

"When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness"

About this Quote

Campbell loads a quiet provocation into the word "heroic": the heroism he’s after isn’t on a battlefield or even on a stage, but in the mind, where the most stubborn antagonist is the self that wants to stay safe. "Self-preservation" is doing double duty here. It names a biological impulse, but it also points to a modern lifestyle organized around risk management: protecting status, identity, reputation, comfort. By framing the pivot away from that as a "transformation of consciousness", Campbell elevates what could sound like moral advice into a psychological event. You don’t just behave better; you perceive differently.

The intent is classic Campbell: to universalize the hero’s journey as an inner template, not merely a plot structure. He’s arguing that the decisive threshold-crossing is relinquishing the ego as the story’s main character. That’s why "quit thinking primarily" matters. He’s not demanding saintly self-erasure; he’s diagnosing a hierarchy of attention. Move the self from center stage and the world stops being a threat map.

The subtext is also a critique of a culture that mistakes caution for virtue. Campbell wrote in the mid-century wake of world war and amid rising consumer comfort, when "security" became a civic religion. His line insists that safety can be a spiritual cul-de-sac. The real hero, in this framing, is anyone who trades constant self-concern for service, love, creative risk, or responsibility - not because it’s nice, but because it cracks open a larger way of being awake.

Quote Details

TopicEmbrace Change
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APA Style (7th ed.)
Campbell, Joseph. (2026, January 18). When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness. FixQuotes. https://fixquotes.com/quotes/when-we-quit-thinking-primarily-about-ourselves-17031/

Chicago Style
Campbell, Joseph. "When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/when-we-quit-thinking-primarily-about-ourselves-17031/.

MLA Style (9th ed.)
"When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/when-we-quit-thinking-primarily-about-ourselves-17031/. Accessed 12 Feb. 2026.

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About the Author

Joseph Campbell

Joseph Campbell (March 26, 1904 - October 31, 1987) was a Author from USA.

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