"When we signed our deal in 1974, we'd already been together for six years. When they lowered the drinking age in Ontario in 1971 to 18 years, we went from playing two or three high schools in a month to playing clubs two or three times a week"
About this Quote
That’s the sly subtext: rock mythology loves the lone genius and the big break, but Lifeson frames success as policy-adjacent. Lower the drinking age and you don’t just sell more beer, you manufacture stages. A band that had been grinding through the limited, controlled circuit of high schools gets upgraded to clubs - more nights, better pay, tougher rooms, louder amps, longer sets, higher stakes. It’s not glamorous; it’s logistical. But that’s why it’s convincing.
The line also carries a quiet defense of apprenticeship. “We’d already been together for six years” is a rebuttal to the overnight-success narrative, and maybe a subtle flex: when the infrastructure finally caught up, they were ready to capitalize. The time stamps create a cause-and-effect rhythm that mirrors gigging itself: repetition, stamina, incremental improvement.
There’s a cultural snapshot embedded too: early-70s Canada building a youth market in real time, and a young band learning that careers aren’t just made in studios - they’re forged in whatever rooms the law suddenly makes available.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lifeson, Alex. (2026, January 17). When we signed our deal in 1974, we'd already been together for six years. When they lowered the drinking age in Ontario in 1971 to 18 years, we went from playing two or three high schools in a month to playing clubs two or three times a week. FixQuotes. https://fixquotes.com/quotes/when-we-signed-our-deal-in-1974-wed-already-been-71608/
Chicago Style
Lifeson, Alex. "When we signed our deal in 1974, we'd already been together for six years. When they lowered the drinking age in Ontario in 1971 to 18 years, we went from playing two or three high schools in a month to playing clubs two or three times a week." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/when-we-signed-our-deal-in-1974-wed-already-been-71608/.
MLA Style (9th ed.)
"When we signed our deal in 1974, we'd already been together for six years. When they lowered the drinking age in Ontario in 1971 to 18 years, we went from playing two or three high schools in a month to playing clubs two or three times a week." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/when-we-signed-our-deal-in-1974-wed-already-been-71608/. Accessed 9 Feb. 2026.

