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Wealth & Money Quote by Kenny Loggins

"When we were first offered a book deal prior to Avon's, they were trying to get us to change it from the first-person story into a how-to book, and they were offering us some decent money. My agent told me, "You should really consider this""

About this Quote

The most revealing detail here isn’t the publishing anecdote, it’s the quiet coercion: a market that sees first-person mess as a liability and “how-to” certainty as a product. Loggins is describing a familiar cultural trade: turn lived experience into a deliverable. A memoir invites ambiguity, contradiction, the uncomfortable fact that people don’t learn in straight lines. A “how-to” book sells the fantasy that they do.

The agent’s line - “you should really consider this” - lands with the soft pressure of professionalism. It’s not a villain speech; it’s the voice of an industry that confuses narrative with inefficiency. For a musician whose career was built on feeling (and on soundtracking other people’s emotions), the push to reformat a life into advice is especially telling. Pop fame produces demand for access, but publishers often want access that behaves: clean lessons, actionable steps, inspirational takeaways that can be blurbed and excerpted.

The subtext is Loggins weighing identity against incentives. “Decent money” isn’t a throwaway; it’s the temptation that makes the compromise plausible, even rational. That’s what gives the quote its bite. It sketches a creative person at the moment the world tries to rebrand him from storyteller to guru - not because it’s truer, but because it’s easier to sell. Avon's acceptance, by contrast, reads like a small victory for the unruly first-person: the right to be specific, not prescriptive.

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APA Style (7th ed.)
Loggins, Kenny. (2026, February 17). When we were first offered a book deal prior to Avon's, they were trying to get us to change it from the first-person story into a how-to book, and they were offering us some decent money. My agent told me, "You should really consider this". FixQuotes. https://fixquotes.com/quotes/when-we-were-first-offered-a-book-deal-prior-to-103961/

Chicago Style
Loggins, Kenny. "When we were first offered a book deal prior to Avon's, they were trying to get us to change it from the first-person story into a how-to book, and they were offering us some decent money. My agent told me, "You should really consider this"." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/when-we-were-first-offered-a-book-deal-prior-to-103961/.

MLA Style (9th ed.)
"When we were first offered a book deal prior to Avon's, they were trying to get us to change it from the first-person story into a how-to book, and they were offering us some decent money. My agent told me, "You should really consider this"." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/when-we-were-first-offered-a-book-deal-prior-to-103961/. Accessed 21 Feb. 2026.

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About the Author

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Kenny Loggins (born January 7, 1948) is a Musician from USA.

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