"When you know what you want, and want it bad enough, you will find a way to get it"
About this Quote
The subtext is classic mid-to-late 20th-century American self-help capitalism: the market rewards the driven, the determined deserve their outcomes, and failure is a diagnostic of insufficient hunger. It’s not just encouragement; it’s a sorting mechanism. If you succeed, the quote crowns your grit. If you don’t, it quietly implies you didn’t want it enough, which is both motivating (no excuses) and cruel (no context).
Rohn’s context matters here. As a businessman-turned-motivational speaker, he built a career packaging entrepreneurial discipline for an audience hungry for upward mobility: sales teams, small-business strivers, people whose jobs depended on optimism as fuel. The sentence functions like a pocket-sized management tool: it aligns personal identity with productivity. It works because it’s aspirational without being specific; anyone can pour their own goal into it, and the vagueness keeps the promise untestable. The irony is that “finding a way” often requires resources, networks, and luck - variables the quote pointedly edits out.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rohn, Jim. (2026, January 17). When you know what you want, and want it bad enough, you will find a way to get it. FixQuotes. https://fixquotes.com/quotes/when-you-know-what-you-want-and-want-it-bad-29370/
Chicago Style
Rohn, Jim. "When you know what you want, and want it bad enough, you will find a way to get it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/when-you-know-what-you-want-and-want-it-bad-29370/.
MLA Style (9th ed.)
"When you know what you want, and want it bad enough, you will find a way to get it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/when-you-know-what-you-want-and-want-it-bad-29370/. Accessed 15 Feb. 2026.









