"When you make work, your goal might not be first and foremost to have as many people as possible see it, but it might be more about honing your craft as a storyteller or making art, but, there's no doubt about it, you want lots of people to see it"
About this Quote
McKay, a journalist who spent his life translating spectacle into narrative, is essentially arguing that ambition isn't a moral failing; it's part of the job. The subtext is aimed at the coyness that surrounds success in American culture: we celebrate the blockbuster and the bestseller, but we distrust the person who openly wants them. His syntax performs the tension in real time. The sentence meanders, doubles back, qualifies itself, then lands on a blunt truth. That's not sloppy; it's honest. It's the sound of someone trying to say the thing you're not supposed to say.
Context matters: McKay came up in an era when mass media meant three networks, a shared national conversation, and the weird intimacy of knowing millions were watching the same moment. In that world, reach wasn't just ego. It was impact. The line is a quiet defense of popularity as a legitimate artistic metric, not the only one, but the one creators pretend not to crave while checking the numbers anyway.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McKay, Jim. (2026, January 17). When you make work, your goal might not be first and foremost to have as many people as possible see it, but it might be more about honing your craft as a storyteller or making art, but, there's no doubt about it, you want lots of people to see it. FixQuotes. https://fixquotes.com/quotes/when-you-make-work-your-goal-might-not-be-first-79646/
Chicago Style
McKay, Jim. "When you make work, your goal might not be first and foremost to have as many people as possible see it, but it might be more about honing your craft as a storyteller or making art, but, there's no doubt about it, you want lots of people to see it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/when-you-make-work-your-goal-might-not-be-first-79646/.
MLA Style (9th ed.)
"When you make work, your goal might not be first and foremost to have as many people as possible see it, but it might be more about honing your craft as a storyteller or making art, but, there's no doubt about it, you want lots of people to see it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/when-you-make-work-your-goal-might-not-be-first-79646/. Accessed 12 Feb. 2026.

