"When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun"
About this Quote
Then she slips in “advance and consolidate,” corporate verbs with military undertones. The subtext is conquest. Growth isn’t neutral; it’s territorial, strategic, and often ruthless in its momentum. Coming from Anita Roddick, founder of The Body Shop and a high-profile advocate for ethical consumerism, that phrasing matters. She built a brand on values - against animal testing, for fair trade - while operating inside a system that rewards relentless expansion. The line tacitly acknowledges the tension: even “good” businesses can become addicted to velocity, turning purpose into a propulsion system.
The kicker is the final admission: “But it is such fun.” That’s not innocence; it’s honesty. She’s confessing the seduction - the adrenaline of making decisions, bending reality, feeling history accelerate under your hands. The quote works because it refuses to sanitize ambition. It names the rush, names the cost, and still lets the thrill stand.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Roddick, Anita. (2026, January 18). When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun. FixQuotes. https://fixquotes.com/quotes/when-you-run-an-entrepreneurial-business-you-have-12341/
Chicago Style
Roddick, Anita. "When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/when-you-run-an-entrepreneurial-business-you-have-12341/.
MLA Style (9th ed.)
"When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/when-you-run-an-entrepreneurial-business-you-have-12341/. Accessed 17 Feb. 2026.









