"When you want to change things, you can't please everyone. If you do please everyone, you aren't making enough progress"
About this Quote
The intent is managerial and cultural at once: steel a team against backlash and rebrand controversy as momentum. It's a Silicon Valley maxim with a CEO's cadence, designed for rooms where "move fast" is treated like moral philosophy. The subtext is a pivot away from democratic legitimacy toward performance metrics: pleasing "everyone" becomes synonymous with stagnation, while dissent becomes a KPI. That framing conveniently collapses different kinds of displeasure - users worried about privacy, regulators worried about market power, communities worried about misinformation - into a single, dismissible category: resistance to change.
Context matters because Zuckerberg isn't an abstract change agent; he's the steward of a platform whose "progress" can mean growth hacks, algorithmic reshuffles, and policy decisions that reshape public life. In that world, "can't please everyone" is true in the banal sense, but the quote weaponizes the truism. It suggests that the ethical test of change isn't whether it improves outcomes or reduces harm, but whether it triggers enough outrage to qualify as disruptive. It's a tidy line for founders. It's a troubling one for citizens asked to live inside the experiment.
Quote Details
| Topic | Change |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Zuckerberg, Mark. (2026, January 18). When you want to change things, you can't please everyone. If you do please everyone, you aren't making enough progress. FixQuotes. https://fixquotes.com/quotes/when-you-want-to-change-things-you-cant-please-184037/
Chicago Style
Zuckerberg, Mark. "When you want to change things, you can't please everyone. If you do please everyone, you aren't making enough progress." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/when-you-want-to-change-things-you-cant-please-184037/.
MLA Style (9th ed.)
"When you want to change things, you can't please everyone. If you do please everyone, you aren't making enough progress." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/when-you-want-to-change-things-you-cant-please-184037/. Accessed 12 Feb. 2026.












