"When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?"
About this Quote
The intent is twofold: a warning and a dare. Cuban is telling would-be founders, job seekers, and creators that competition is often self-inflicted. We default to crowded paths because they come pre-validated: law school, the trendy startup idea, the hot investment thesis. The subtext is that validation is a trap. The market doesn’t reward effort; it rewards differentiation. “10,001” isn’t a motivational punchline, it’s a diagnosis of how people confuse motion with progress.
Context matters: Cuban came up in an era when software and media began scaling absurdly fast, turning small advantages into moats and late arrivals into footnotes. In that environment, the premium isn’t on being slightly better; it’s on being meaningfully different or owning a distribution edge. He’s also quietly arguing against prestige as strategy. If your plan relies on outworking a crowd, you’re already behind. The more interesting question becomes: what lane can you create where “number one” is even possible?
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cuban, Mark. (2026, January 17). When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001? FixQuotes. https://fixquotes.com/quotes/when-youve-got-10000-people-trying-to-do-the-same-72684/
Chicago Style
Cuban, Mark. "When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?" FixQuotes. January 17, 2026. https://fixquotes.com/quotes/when-youve-got-10000-people-trying-to-do-the-same-72684/.
MLA Style (9th ed.)
"When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?" FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/when-youve-got-10000-people-trying-to-do-the-same-72684/. Accessed 12 Feb. 2026.






