"Where all men think alike, no one thinks very much"
About this Quote
As a journalist watching mass politics and mass media harden in the early 20th century, Lippmann was preoccupied with how opinion gets manufactured. His larger project, especially in Public Opinion and The Phantom Public, argues that citizens don’t experience most political realities directly; they live inside "pictures in their heads" assembled from headlines, slogans, and institutional cues. In that ecosystem, uniform thinking isn’t evidence of a well-informed populace, it’s evidence that the machinery of narrative is running smoothly. The sharper implication: when everyone reaches the same conclusion, it may be because the range of permissible conclusions has been quietly narrowed.
The phrase "think very much" is doing sly work. Lippmann isn’t praising contrarianism for its own sake; he’s describing thinking as effortful, conflictual, and sometimes socially costly. Real thought creates friction - it notices tradeoffs, asks who benefits, and tolerates ambiguity. Total agreement erases that friction. It turns politics into a chorus and citizens into an audience, nodding along to a script that feels natural precisely because it’s been rehearsed everywhere.
Quote Details
| Topic | Reason & Logic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lippmann, Walter. (2026, January 15). Where all men think alike, no one thinks very much. FixQuotes. https://fixquotes.com/quotes/where-all-men-think-alike-no-one-thinks-very-much-151619/
Chicago Style
Lippmann, Walter. "Where all men think alike, no one thinks very much." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/where-all-men-think-alike-no-one-thinks-very-much-151619/.
MLA Style (9th ed.)
"Where all men think alike, no one thinks very much." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/where-all-men-think-alike-no-one-thinks-very-much-151619/. Accessed 12 Feb. 2026.








