"Where quality is the thing sought after, the thing of supreme quality is cheap, whatever the price one has to pay for it"

This quote by William James talks to the concept that quality is something that is worth investing in, despite the cost. He suggests that when quality is the objective, the very best quality is worth the rate, no matter how high it might be. This is due to the fact that the value of quality is greater than the cost of acquiring it. Quality is something that is not quickly accomplished, and it is typically worth the effort and resources to get it. Quality is something that is timeless and can be valued for years to come. Quality is also something that can be passed down from generation to generation, making it a valuable property. Quality is something that deserves investing in, and it is often worth the rate, no matter how high it may be.