"Wherever the fish are, that's where we go"

Richard Wagner’s words, “Wherever the fish are, that’s where we go,” capture more than mere fishing advice. They evoke a philosophy of adaptability and attentiveness, emphasizing the importance of responding to real-world situations rather than clinging to preconceived plans or ideas. Rather than waiting for opportunities to fall into our laps or stubbornly persisting in barren waters, Wagner’s perspective urges flexibility and a keen eye for where the true prospects or rewards lie.

This saying reflects the virtue of resourcefulness. Just as a fisherman studies the water, tracks the currents, and deciphers the habits of fish to maximize the catch, individuals must assess their own environments, be aware of trends, and adjust their paths as circumstances change. The approach discourages dogmatism and encourages an openness to change, reminding us that success often depends less on rigid effort and more on strategic positioning and timing.

Beyond literal fishing, the phrase adopts broader implications in fields like business, creative work, or personal growth. Entrepreneurs constantly scan for emerging markets, following “where the fish are” to seize new opportunities. Artists and innovators observe shifting cultural tides, knowing that relevance requires attention to where interest and energy are currently congregating. On a more personal level, it alludes to the wisdom of directing attention and energy toward relationships, activities, or environments that are most nourishing and productive at any given time.

At its core, this attitude is both humble and pragmatic. It acknowledges that the world is constantly in motion, and that stagnation or stubbornness may yield little. It prizes observation and realignment, and ultimately, it champions following the flow of possibility rather than imposing one’s will on a resistant world. In doing so, it becomes an invitation to look beyond the obvious and to continuously seek out the places where life is teeming with new opportunities.