Skip to main content

Success Quote by Ron D. Burton

"While different people may approach opportunities in different ways, we need to base decisions on a fundamental set of values as we chart our course of action"

About this Quote

“Different people may approach opportunities in different ways” is the polite, boardroom-friendly concession that keeps the peace: yes, there are competing styles, appetites for risk, and definitions of “opportunity.” But the second clause is where Ron D. Burton’s real intent lives. “We need to base decisions on a fundamental set of values” is less a warm call for ethics than a governance move: values become the common language that can overrule personality, politics, and short-term incentives. In business, that’s not abstract. It’s the difference between chasing a lucrative deal and refusing it because it corrodes trust, invites regulatory blowback, or fractures a company’s internal culture.

The subtext is about control and coherence. Burton isn’t denying diversity of thought; he’s containing it. “Chart our course of action” borrows the romance of navigation to make constraint sound like strategy. The metaphor suggests uncertainty (markets shift, stakeholders collide), but also authority: a chart implies someone has the map, and “our” implies collective buy-in even when decisions disappoint individual factions.

Contextually, this reads like executive speech aimed at alignment during a pivot: expansion, restructuring, a reputational crisis, or any moment when “opportunities” multiply and the risk of opportunism rises. Burton’s line is essentially a pre-commitment device. By foregrounding “values” before the details, he’s trying to make future hard calls feel inevitable rather than negotiable - and to ensure that when the room splits, the tie-breaker isn’t charisma or quarterly numbers, but a supposedly shared moral infrastructure.

Quote Details

TopicDecision-Making
More Quotes by Ron Add to List
While different people may approach opportunities in different ways, we need to base decisions on a fundamental set of v
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Ron D. Burton is a Businessman from USA.

4 more quotes available

View Profile

Similar Quotes