"While mainstream media is led by profit, ratings and popularist culture and filtered by the current political climate, Alternative Media is lead solely by the convictions of the campaign and film maker"
About this Quote
The sentence is built on a familiar cultural suspicion: “mainstream” equals compromised. Profit and ratings aren’t just business realities here, they’re portrayed as contaminants that “filter” truth through politics and “popularist culture.” That word choice matters. “Filtered” implies distortion without needing to prove it, while “current political climate” frames editorial judgment as fashionable, reactive, and therefore untrustworthy.
Then comes the rhetorical sleight of hand: “Alternative Media is lead solely by the convictions of the campaign and film maker.” “Solely” is doing heavy lifting, cleansing alternative media of its own incentives (attention, patronage, ideology, brand-building). Edwards isn’t describing a neutral battlefield; he’s recruiting. The intent is to grant moral permission to doubt legacy outlets and to trust creators who present themselves as principled outsiders.
The subtext is also defensive. Alternative media often gets accused of bias, propaganda, or amateurism; Edwards flips the critique, suggesting bias is inevitable and the only honest posture is open conviction rather than institutional “objectivity” shaped by market and politics. In a climate of fragmented audiences and distrust, it’s a pitch for credibility by transparency: don’t trust the machine; trust the maker.
Quote Details
| Topic | Movie |
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| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Edwards, Ben. (2026, January 17). While mainstream media is led by profit, ratings and popularist culture and filtered by the current political climate, Alternative Media is lead solely by the convictions of the campaign and film maker. FixQuotes. https://fixquotes.com/quotes/while-mainstream-media-is-led-by-profit-ratings-64047/
Chicago Style
Edwards, Ben. "While mainstream media is led by profit, ratings and popularist culture and filtered by the current political climate, Alternative Media is lead solely by the convictions of the campaign and film maker." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/while-mainstream-media-is-led-by-profit-ratings-64047/.
MLA Style (9th ed.)
"While mainstream media is led by profit, ratings and popularist culture and filtered by the current political climate, Alternative Media is lead solely by the convictions of the campaign and film maker." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/while-mainstream-media-is-led-by-profit-ratings-64047/. Accessed 5 Feb. 2026.



